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Market Development

More money is wasted on ineffectual marketing measures than anywhere else in the enterprise.  That's why the ongoing process of market development is one of the most strategic activities your company can invest in.


There's an art totiming the market.  Winning strategies consider market maturity, competitive threats and your product road map.  You might increase differentiation by clustering products into solution suites.  But everything hinges on what's going on NOW in your marketplace, and the impact that specific campaigns can have.

Let Optimal validate, energize and activate your strategies in these critical market management areas :
Direct Sales
Channel development (including web)
Strategic Alliance pursuit
Make the most of your market opportunities by choosing the most effective marketing tactics for your products today, that also support your roadmap for tomorrow.

"Good companies
will meet needs;
great companies
will create markets."
- Philip Kotler -

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