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Optimal Resources

Representative samples of our articles and research work products.

ARTICLES

    A Question of Balance
    Marketing and the Smart Guy Test
    Convert More Sales with a USP
    Great Positioning Seeds Market Strategies
    The Perfect Market Niche
    The Secret Behind a Commanding Brand

WHITEPAPERS

    The Rise of Electronic Communications Networks
    Understanding Total Cost
    Network Insurance: Next-generation Protection & Indemnification
    China Mist Tea Company Launch
    Legacy Application Integration - An Overview
    Data Warehousing Primer
   





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